A personal signature
Handwritten lettering and a flowing flourish give the identity the character of a personal gesture.
(10 / Selected work)Logo, identity
A voice takes visual form.
Logo for Mira, a singer from Tashkent: a handwritten signature, the MIRA wordmark with a star over the “I” and a flourish, a ribbon mark, palette and collateral.
A visual voice for a stage name.
Mira is a singer from Tashkent. The brief was to create a logo that expresses her stage identity through light, movement and the character of the lettering.
A signature paired with a wordmark.
The handwritten Mira signature ends in a flowing flourish. It is paired with a wide serif MIRA wordmark, with a star above the I suggesting a voice wrapped in light.
A separate ribbon-like symbol works without the name on avatars and small applications.
(Design decisions)
04A stage wordmark
The wide serif MIRA with a star above the I suggests the radiance of a voice.
A line beyond the mark
The flourish and standalone ribbon symbol extend into a graphic pattern.
Different scales of expression
The wordmark, signature and symbol cover large compositions, avatars and merchandise.
Colour, rhythm and a flowing line.
Deep teal is paired with terracotta and peach. The flourish and ribbon extend into a brand pattern.
The logo variations allow the identity to shift from a personal signature to a prominent stage wordmark.
(Original work)
Inside the identity presentation
Original identity presentation pages: the logo, colour palette, type pairing and decorative graphics.
An identity beyond the logo.
The system includes the wordmark, signature, standalone symbol, palette, pattern, social avatars and T-shirt designs. Portrait and product scenes illustrate the identity rather than documenting performances or merchandise production.
- Wordmark
- MIRA
- Handwritten signature
- Script
- Pattern and applications
- Style