Naming, logo, identity and brand book. A system that is easy to recognise and maintain.
Start a project(What’s included)
Concept and visual direction
We define an idea that distinguishes the brand and speaks to its audience.
Logo and its variations
I develop the mark, wordmark and variations for different formats.
Colour, typography and graphics
Colour, type and graphic elements form one visual language.
Applications and usage guidelines
We test the system on applications and document its usage rules.
Brand character, expressed as a system.
I begin with what the brand needs to say to its audience. Those answers guide the direction and give every visual decision a purpose.
The chosen idea grows from a mark into a system. I check how it works at different scales, on screens and in print.
We can build a new identity or refresh an existing one. The applications and depth of the brand book follow your needs.
QUESTIONS ABOUT BRANDING
Yes. We can focus on a specific task or agree on a complete scope. The deliverables and expected result are defined before starting.
(Related work)
