A direction for interaction
A coral arrow enters the t, expressing the reverse request service model.
(09 / Selected work)Logo, identity
The offer comes to the buyer.
Logo and visual identity for a Ukrainian reverse request marketplace: buyers post what they need and sellers send offers.
Buyers post a need. Sellers respond.
treba is a Ukrainian reverse request marketplace. Instead of browsing listings, buyers post what they need and receive offers from sellers. The logo and visual identity needed to express that interaction.
The offer comes to you.
A coral arrow enters the lowercase t from outside. The mark shows the direction of the service: the offer moves towards the buyer.
The arrow remains the focal point in both the full logo and the standalone symbol for compact placements.
(Design decisions)
04A mark for small spaces
The arrow remains the focal point in both the full logo and standalone symbol.
Three colours with clear roles
Navy and Blue form the foundation, while Signal Coral highlights the key element.
Flexible applications
Primary, inverse and single-colour versions allow the identity to work on different backgrounds.
Three colours and clear typography.
treba Navy and treba Blue form the foundation, while Signal Coral highlights the arrow. Onest provides a readable typographic voice.
Primary, inverse and single-colour logo versions allow the identity to work across different backgrounds.
(Original work)
Inside the brand guidelines
From the idea behind the mark to everyday use: symbol anatomy, clear space, palette, colour proportions and typographic hierarchy.
From an app icon to a street poster.
The project includes the logo, visual identity and brand book. The case shows mark construction, colour, typography and illustrative applications: avatars, an app screen, a backlit street poster and a tote bag.
- Logo and symbol
- Mark
- Typography
- Onest
- Brand book
- Guide