Letter and tool
The knife’s diagonal cuts through the C, joining two forms in a single silhouette.
(01 / Selected work)Logo concept
The knife becomes part of the letter.
A competition logo concept: a letter C cut by a chef’s knife. A single-colour mark, deep green and cream, a stamp, a pattern and illustrative application scenes.
A letter C cut by a knife.
A competition logo concept combining a letter C and a chef’s knife in one mark. The case explores the concept without naming a brand or specifying a year.
One gesture, one mark.
The knife does not sit beside the letter: it becomes the cut inside it. The single-colour silhouette joins a monogram and a tool, retaining its character on light and dark backgrounds.
(Design decisions)
04A single colour
Light and dark versions preserve the mark’s geometry across backgrounds.
A mark in repetition
A round stamp and a small repeating pattern extend the monogram across surfaces.
A vintage mood
Film grain and colour grading in the illustrations complement the clean mark.
From monogram to system.
Deep green, cream and moss form the palette. The mark extends into a round stamp and a repeating pattern, while a construction grid shows its geometry.
Film grain and soft colour grading give the illustrations a vintage mood. The mark itself stays clean and single-colour.
A concept at different scales.
The case shows the mark, construction, colour versions, stamp, palette, pattern and applications on an apron, tee, boxes, matchbooks, knife, tray liner, bag and sign.
The generated scenes illustrate the concept’s applications. They do not document real objects, production or a brand launch.
- Concept and versions
- Mark
- Palette, stamp and pattern
- System
- Application illustrations
- Scenes