CUBIC

One brand. Two packaging formats.

CUBIC needed a logo and packaging for two formats: a 1 kg retail box and a 20 kg shipping master carton. Both needed to read as parts of the same brand.

The packaging brings together the name, weight, charcoal size and usage information. A clear hierarchy separates the essentials from the technical detail.

Geometry that starts with the name.

The mark is built around a cube. Its form echoes the CUBIC name and extends into a geometric line pattern, giving the logo and the packaging a shared visual language.

Dark surfaces provide a base for the white wordmark. Orange highlights the symbol, product specifications and selected information blocks.

From retail box to master carton.

On the 1 kg box, the mark and name take priority. Side panels carry the description, instructions and precautions, distributing information across the surfaces rather than crowding it into one block.

The shipping carton uses the same colours and geometric elements. The dielines show how the design continues across panels and folds into the finished packaging.

Mark, graphics and packaging working together.

The project brings together the logo, colour system, retail packaging, shipping carton and their dielines. Visualisations show the design in three dimensions and in context.