Architectural lettering
The wide wordmark proportions connect the identity to modular construction.
(07 / Selected work)Identity, brand book
Architectural precision. Natural warmth.
Identity for a modular house builder with a focus on sustainability. Logo, visual identity, brand book, collateral and merch.
Architecture with a connection to nature.
EVO.HOUSE builds modular homes with a focus on sustainability and evolution. The identity needed to connect the precision of modular construction with the warmth of natural surroundings.
A circle for the planet and movement.
The wide wordmark has an architectural character. A separate circular symbol with a shifting outline recalls the planet and suggests movement.
The line “for the planet and you” connects environmental concerns with people’s needs.
(Design decisions)
04A circle in motion
A shifting outline connects the standalone symbol to the planet and evolution.
A natural palette
Graphite, olive and wood tones connect geometry with the warmth of materials.
Rules for applications
The brand book defines clear space, colour, typography and photography for consistent use.
From a mark to a brand environment.
Graphite tones sit alongside olive, wood, beige and sunny yellow, connecting the geometry of the logo with natural materials.
The brand book defines mark construction, clear space, typography, colour, photography direction and application rules.
(Original work)
Inside the brand book
Selected pages show the identity as a working system: construction, clear space, colour, typography and photography direction.
One identity across different applications.
The project includes the logo, visual identity, brand book, signage, stationery and merchandise designs. Architectural imagery illustrates the brand’s photography direction rather than documenting completed buildings.
- Logo and symbol
- Mark
- Applications and merch
- Style
- Brand book
- Guide