A shared white wordmark
Rounded lettering connects the flavours and maintains contrast against coloured backgrounds.
(04 / Selected work)Logo & packaging design
One name. A full range of flavours.
Logo and packaging design for an energy bar range from Tashkent. A shared white wordmark, ingredient illustrations and distinct colours connect the flavours. Product scenes are illustrative mockups.
A range with its own character.
Logo and packaging design for the Fruit Shake energy bar range, Tashkent, 2025. The brief was to connect different flavours in one recognisable range.
One name. Different flavours.
A shared white wordmark connects the packaging, while colours and ingredient illustrations distinguish the variants. The rounded lettering retains its character on turquoise, red, orange and chocolate backgrounds.
(Design decisions)
04Ingredients as graphics
Illustrations of coconut, cranberry, melon and other ingredients distinguish the variants.
Colour separates the series
Turquoise, lime, red, orange, chocolate and dark blue form the range palette.
A consistent composition
The name, illustration and information panel follow a shared structure across eight front panels.
From ingredients to a system.
Coconut, cranberry, melon, chocolate variants and granola share a common composition. Eight original front panels show how the design works across the range.
The palette comes from the source designs. Poppins Medium is used for supporting text; the original wordmark is presented as vector outlines.
Logo and packaging in context.
The case brings together original artwork, colour, typography and product scenes. My role was logo and packaging design.
The scenes are illustrative mockups, not photographs of production. The case makes no claims about a launch or commercial results.
- Original wordmark
- Mark
- Packaging fronts
- 08
- Supporting typography
- Poppins