A car silhouette
The body outline connects the mark with automotive services and complements the wordmark.
(03 / Selected work)Full branding
Automotive shine. Brand character.
Full branding for automotive detailing: a car silhouette, sparkle graphics, a blue palette and distinctive typography. Logo, visual identity, brand guidelines and applications. Product scenes are illustrative visualisations.
A consistent identity for automotive care.
Full branding for Tony Detailing, 2025. The brief was to create a recognisable visual system for automotive care communications, from the logo to team clothing.
Silhouette, motion and shine.
A car silhouette and sparkle graphics connect the mark with automotive care and the finish of clean surfaces. Angular typography supports the automotive character of the identity.
(Design decisions)
04Sparkles suggest shine
Signature sparkle graphics support the idea of clean, carefully finished automotive surfaces.
A blue colour system
Midnight Blue, Electric Sky Blue and Steel Navy combine with Ice White and Pure White.
Typography with distinct roles
Spy Agency gives the identity its character, while Golos Text supports information blocks and secondary text.
From the mark to applications.
A blue palette, Spy Agency and Golos Text give printed materials, uniforms and merchandise a shared visual language. Midnight Blue, Electric Sky Blue, Steel Navy, Ice White and Pure White come from the original brand guidelines.
The guidelines document how to apply the system. Logo construction, colour and application examples show how it works at different scales.
Branding and its applications.
The project includes the logo, visual identity, brand guidelines and applications. The case combines original artwork with illustrative air freshener, uniform and merchandise scenes.
Generated scenes illustrate the design; they do not document physical production or a completed workshop. Large logos over automotive photographs are editorial graphics.
- Logo and graphics
- Mark
- Brand guidelines
- Guide
- Applications and merch
- Style